Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Exchange: people giving up something to receive something they would rather have.

Conditions of exchange:

1. There must be at least two parties.
2. Each party has something that might be of value to the other party.
3. Each party is capable of communication and delivery.
4. Each party is free to accept or reject the exchange offer.
5. Each party believes it is appropriate or desirable to deal with other party.

Management Philosophies:

1. Production Orientation: a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
2. Sales Orientation: the idea that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.
3. Market Orientation: a philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase product. It is synonymous with the marketing concept.
4. Societal Marketing Orientation: the idea that an organization exists not only to satisfy customer wants and needs and to meet organization objectives but also to preserve and enhance individuals’ and society’s long-term best interests.

Marketing Concept: the idea that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives.

Part of the homework I was working on today for my Spanish class was reading an article by Cristina Peri Rossi and she believes that men love women that are superior to them and women also love men that they see as superior. It got me to thinking about it ’cause it just doesn’t sound right. No one with enough self esteem will actually admit that the reason she is with his or her partner is because they are superior. In fact, I think we all prefer to believe that we fall in love with people we see as our equal.

It’s not that we look at someone and feel they are superior, what we see is a person that can bring something to the table. Nobody likes having a partner they feel they are carrying or babysitting. We all want someone we can depend on and will have some qualities we either lack or are not as strong. This is the reason why men and women with money and fame prefer to marry someone like them. It is also the reason why men who have money, but are not very handsome will most likely marry a trophy wife and good looking women with no money are looking for men with deep pockets.

Like I said, it’s not superiority that makes a person fall in love. It’s that feeling of completion the other person brings. I think Cristina has some issues she might need to work on… she never used any names in her story, but she was way off about my feelings as a man.

Hypocrites, have you seen one lately? If you think not it is because you are being fooled, but at one point or another in your life you came to see one so you know exactly what a hypocrite does. These backstabbers, good-for-nothing double-crossers spend their time pretending to be something they are not. They smile at you when they see you and when you are not around you are the victim of their endless mockeries, insults and negative criticisms. The worst part is not their hypocrisy, but what happens when you realize their “wrong” doing. Looking for approval from your so-called friends you start criticizing your new discovered adversary: “I can’t believe she would do that to me, I would have never done that to her.” But you are doing it, right there and then. You are talking about another person behind their back. You just feel it’s different because “she started it.” The truth is, there are two sides to everything. Which side is good or bad is subject to interpretation. Perhaps, the best approach to the problem is to look at things from all perspectives before reaching conclusions.

How often are children told not to play with fire? The child usually learns not to play with fire after that first contact with an object heated at over one hundred degrees of a new experience. The day my child comes to me screaming and crying because he/she just got burned, I will take care of the wounds and ask: “Do you understand now what I was trying to tell you?”

Isn’t it much better to know why, than to follow the beaten track? To know exactly why things happen the way they do is bliss. What’s even better is that by understanding that there are two sides to everything, we can take a negative and turn it into a positive. With this type of thinking, we are not just destined to have a glass that is always half full, we are also now wired for success. Can you imagine if we focused all that energy we spend getting angry with those who critic us and put it into something else? Find out if what your critics are saying is true and then use that information to get even better! People with negative attitudes are always ready to tell everyone else what is wrong. They make for much better friends than the ones who smile but never tell the truth.

There is no reason to experiment on the two sides of everything though, you got to be smart. If you decide to rob a bank and you get shot and die, you won’t have a opportunity to try something else, unless you believe in reincarnation that is. Know that there are two sides to everything and learn to make the right decisions. It is just as dumb to believe there is only one way to everything as it is to believe in single-sided coins.

Something I’ve been learning lately is to always stick to what I believe. To not let anyone ever make me doubt myself in public. It’s OK to do the thinking when I’m alone, but if I start doubting everything I do and say every time somebody confronts me I’ll end up looking dumb and without confidence. But before I get into a “stick to what I believe” situation I need to be ready for it.

The past few days I’ve been thinking about my personality changes in the last three years, because I’m seeing how I’m starting to be the way I was before I started dating Katie. There were good and bad things about my personality then, just like when we were together. I was a much confident person before her. I trusted my instincts and my decisions, once made, they were unquestioned, simply acted upon. I was also arrogant. I thought everyone else was beneath me and I would make that clear by the way I talked to people. When I got with Katie I started changing my attitude towards other people. From the beginning, she would always tell me how I didn’t need encouragement from her for me to believe I was God in the flesh.

I became less abrasive towards people, but I also lost my confidence. I think it was a combination of not knowing how to treat people the right way and also not knowing how to treat my girlfriend. By the latter I mean knowing when to listen and when not to. In trying to be a better boyfriend I listened to all the… all the…. well… I’m going to call it bullshit. Why was I thinking everything she said was correct? I don’t know, but I took it all in and end up just as confused as she was. This is how I ended up being:

Stranger: Hi, how are you?

Me: I’m doing great thanks.

Thoughts just a minute later: I didn’t ask him how he was. I was rude. I probably offended him…. blah blah blah.

STOP THAT!

I started doubting my every move. It wasn’t me and I didn’t know how to fix it. I needed to understand why I felt better about myself before Katie and how I could get back to that same place minus the arrogance. I have figured out that it’s all about confidence. It’s a lot easier for me to make a decision and stick with it. I just have to make sure I’m making the right decisions. If I can’t stick to my decisions then it means I wasn’t ready to make the decision in the first place, so I need to be 100% confident in what I decide and, when necessary, know how to make those decisions fast.

One thing I know girls always liked about me, even though I was arrogant, was my confidence. When I changed that about myself, I took away one of the main pillars of my personality; and although I remained highly attractive, a big part of me was missing.

My girlfriend/wife opinions should act the way councilors do to a president. Not everything she has to say is good or may influence my final decision, but two heads are better than one.

Last night I had the bright idea of practicing my rhymes by writing poems. So today I did the first one and I actually didn’t take much time. I was in my accounting class and bored and this is what I came up with:

Variable Expenses and Cost of Goods Manufactured
I have to hear it in the Tuesday morning lecture
They’re teaching the tools I need to work for the rich
Are you serious? I don’t plan to be a bitch

I could give two fucks about inventories and overhead
Show me what it takes to be rich instead
They tell me if I sit in class with a whole bunch of dummies
By the time I get out I can double my pennies

Believe me, I’m fighting to get real money till the day I die
I’m making my money here on Earth or in the skies
Next to Jesus they say, that’s where he’s waiting for me
So I’ll repent from my sins, then sell crack to the kids

The only good thing in class right now is the professor
She’s got a cute little ass I wouldn’t mind tapping into
Hmmm… I hope she’s got a shaved tight pussy
And those perky little tities, I will suck them silly

Hello! I guess it’s time to go
The class has been dismissed so I’m ‘o go home.

Peace

I was making small talk with the professor after class. She’s a TA so she’s really young. I told her I wasn’t into the class today so instead I wrote a poem. She laughed and said nobody seemed to be into the class. Damn it I wanted her to ask me about the poem. Just to see her reaction. If I could I would have sucked them tities silly right there in the classroom.

Oh Pussy… Sweet Pussy

You are God’s greatest gift to mankind

Without you there would be no life

There would be no I

And this is why

Today and everyday

In you I put my faith

That you will do what seems like the impossible

Bless me with offspring, it will be a miracle

Only you can do the things you do

Make me feel so good

I even have to pleasure you

If I had one day to live

You best believe I will be spending it with you

Oh Pussy… Sweet Pussy

Don’t ever leave me

I’m not a man to kill myself

But If you were to leave this world

There would be no reason for me to live

I Love You from the bottom of my heart Sweet Pussy

Sincerely