Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Exchange: people giving up something to receive something they would rather have.
Conditions of exchange:
- There must be at least two parties.
- Each party has something that might be of value to the other party.
- Each party is capable of communication and delivery.
- Each party is free to accept or reject the exchange offer.
- Each party believes it is appropriate or desirable to deal with other party.
Management Philosophies:
- Production Orientation: a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
- Sales Orientation: the idea that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.
- Market Orientation: a philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase product. It is synonymous with the marketing concept.
- Societal Marketing Orientation: the idea that an organization exists not only to satisfy customer wants and needs and to meet organization objectives but also to preserve and enhance individuals’ and society’s long-term best interests.
Marketing Concept: the idea that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives.
Tags:
aggressive sales,
Antonio,
believe,
Bullen,
communism,
decisions,
desires,
economic justification,
economics,
existence,
institutions,
internal capabilities,
management philosophies,
market orientation,
Marketing,
marketing concept,
offerings,
organization,
organization objectives,
organizational objectives,
overview of marketing,
party management,
people,
philosophy,
process,
production orientation,
profits,
sales orientation,
satisfaction,
societal marketing orientation,
technique
My report: first of all, I have to say that even though it was a good movie, the best part was discovering Maya Zapata. She’s a beautiful woman like the ones I like. There was a nude scene of her and she had me wanting more. As far as the movie goes, it is interesting and full of drama. The main guy is stupid for sleeping with his wife’s half sister… in the same house where all three are living, worst yet, he gets the sister-in-law pregnant. I understand Maya looks good, but at least do it once and when she’s moving out…
Rating: 
About it: Esteban Ramirez’s melodrama Caribe stars Jorge Perugorria as Vincente a man who has gotten himself into difficult positions in both his personal life and his financial life. He engages in an affair with his sister-in-law, while also fielding offers from large oil companies to buy his land. ~ Perry Seibert, All Movie Guide
Tags:
Antonio,
beautiful woman,
Bullen,
half sister,
life,
man,
melodrama,
movies,
offerings,
oil companies,
personal life,
personalities,
personality,
sister in law,
sleep,
woman
My report: I can’t imagine how it must feel for a soldier to return home after risking his/her life fighting and not receive a warm welcome or any type of appreciation. I don’t know if I could ever do that. I’m just not good at doing things for the sole purpose of someone elses’ benefit or sacrificing my life for a little money. I respect those who do it and I wish them well. This was a good and entertaining movie. You do end up wondering what happens to everyone at the end of the movie. I guess there is a second part.
Rating:
About it: A 23-year-old Peruvian Navy veteran struggles to re-integrate himself into society only to hit a series of roadblocks both societal and psychological, in the feature directorial debut from Peruvian filmmaker Josue Mendez. Santiago Roman (Pietro Sibille) has just returned to Peru following six years of military service. Coolly received by his parents and unable to find a stable, well-paying job, the dejected Santiago’s attempt to further his education is quickly squelched when he discovers that his military pension doesn’t offer the money needed to pay his way through school. Though Santiago eventually lands a low-paying job as an inner-city taxi driver, his disdain for the scum of the city finds the formerly virile young soldier sinking into a deep-rooted depression. When a group of Santiago’s former military buddies hatch a plan to rob a local bank, the conflicted veteran must choose between an honest life of poverty and an act of desperation that could end in tragedy. ~ Jason Buchanan, All Movie Guide
Tags:
act of desperation,
Antonio,
Bullen,
city taxi driver,
disdain,
feature directorial debut,
feelings,
honest life,
imagination,
inner city,
jason buchanan,
job,
life,
little,
local bank,
military buddies,
military pension,
military service,
money,
movies,
navy veteran,
offerings,
parents,
peruvian navy,
pietro sibille,
roadblocks,
santiago roman,
school,
scum,
sole purpose,
soles,
struggle,
taxi driver,
warm welcome
