Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Exchange: people giving up something to receive something they would rather have.
Conditions of exchange:
- There must be at least two parties.
- Each party has something that might be of value to the other party.
- Each party is capable of communication and delivery.
- Each party is free to accept or reject the exchange offer.
- Each party believes it is appropriate or desirable to deal with other party.
Management Philosophies:
- Production Orientation: a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
- Sales Orientation: the idea that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.
- Market Orientation: a philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase product. It is synonymous with the marketing concept.
- Societal Marketing Orientation: the idea that an organization exists not only to satisfy customer wants and needs and to meet organization objectives but also to preserve and enhance individuals’ and society’s long-term best interests.
Marketing Concept: the idea that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives.
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I got a lot of good things done today. That flow is coming along. I just finished practicing some more and I can tell that it’s starting to mix with the beat. Subconsciously I need to not think about the words and just be saying it. It’s really like learning how to speak English fluently again. As long as I’m thinking about the next word, it’s just not going to sound smooth. It just has to come out. And when I did that with English it took a lot of practice. And I’m still not a hundred percent. But the good thing is that I know what I have to do.
I also worked on a little program for antoniobullen.com. Right now on the homepage I have a section called “My Philosophy” that is displaying a bunch of my own philosophies one after the other. What the program is going to do is basically make the page just display one at a time and randomly if I want it to. It sounds easier than it is to do it. It’s not the most complicated program either, but it’s not a piece a cake. It never really is.
Later on I’m going to be posting the program online and sharing it with the blogging community for anyone else that is also interested in having it. It can be used for many things besides random philosophies actually: jokes, quotes, tip of the day, news, small comments from other users, you name it. Hopefully it won’t take more than a couple of weeks. I’m just going to work on it whenever I want to give music a rest. Like right now…
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Music,
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